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Mar 23, 202111 min read

How many Facebook followers do the leader and party pages of the UK have? (2010-2021)

The Facebook followers of leader and party pages of UK political parties from 2010 to 2021. Post Corbyn, the Tories are now dominating.

Nov 7, 20200 min read

Why people leave Facebook – and what it tells us about the future of social media

Facebook's growth has stalled, what is going on?

Jul 19, 20201 min read

Boris Johnson Was Electoral Marmite But The Conservative Campaign Used Him Cleverly

The nuanced use of Boris Johnson in Facebook Targeted Ads shows the Conservatives clever campaign.

Jun 29, 20202 min read

Virtual Members?

Social media has allowed for a new body of individuals who are engaged with politics but who reject official membership - virtual members.

Jun 24, 20201 min read

Our founder interviewed on Sky News with Colin Brazier

Our founder Tristan was asked on to talk about Facebook's Voter Information Center and where the line should be drawn on dangerous content.

Jun 19, 20204 min read

2019 the Brexit election? The use of Brexit in party Facebook advertisements

How did the political parties use Brexit in their 2019 General Election Facebook advertisements?

Jun 16, 20206 min read

How Labour and Conservative targeted advertising changed from 2017 to 2019

Labour and the Conservatives used targeted adverts in remarkably different ways in 2019.

Dec 12, 20195 min read

‘Edit the Win’— How parties reusing broadcaster content fans the flames of polarisation

The rapid evolution of new communication technologies via social media has reshaped political campaigning. The content parties use for...

Dec 5, 20194 min read

We need to talk about A/B testing: Brexit, attack ads and the election campaign

Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike in the past – where expensive and...

Dec 5, 20197 min read

Is Workington Man actually Workington Woman?

Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like...

Nov 27, 20193 min read

A marmite figure? Boris Johnson was used cleverly across the Conservative's targeted advertisements

We all know that Boris Johnson isn’t universally popular. The Conservative Party seems to appreciate this too. In a new batch of targeted...

Nov 12, 20195 min read

ＢＯＲＩＳＷＡＶＥグジに — How did Vaporwave end up as a Tory party aesthetic during the 2019 General Election?

Vaporwave is a microgenre of electronic music and an Internet meme that emerged in the early 2010s. Vaporwave is musically based on...

Sep 6, 20193 min read

The meme-ification of politics

The meme-ification of politics is here, but it is a double-edged sword, as it has the potential to both engage and drive away.