A solution to the threats we see on social media? We need better research access!

Social media has allowed for a new body of individuals who are engaged with politics but who reject official membership - virtual members.

How did the political parties use Brexit in their 2019 General Election Facebook advertisements?

The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most...

Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike in the past – where expensive and...

Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like...